WE ARE ALWAYS ON FACEBOOK.

Today as we speak, communicate, share and socialize Facebook has entered our world, into every nook and corner, be it the web, tablets, mobile phones and even our TVs. This is not only true for international markets but specifically for the Indian market. 

Every television advertisement these days has a ‘Like Us on Facebook’ ticker at the end of the commercial. Same goes for the news paper ads. This will give you an idea how big Facebook is getting in our country. The huge growth of Facebook and social media in India has made Facebook stand up and look at India as a serious market.

Facebook currently has 800 million people signed up worldwide. This is a whopping figure and the most garnered by any web service. Facebook is used extensively in most parts of the world but India has huge numbers when it comes to new people signing up and the magnitude of the Indian market.

India currently stands tall with 30 million Facebook users at No.3, Indonesia being second with 45 million users and USA being No.1.

Indian corporate houses and businesses have picked up social media tools (esp. Facebook) so that they can communicate and connect better with their audiences.  Social media is here to stay is known by everyone and is rapidly becoming a huge channel for the marketing and advertising industry specially in consumer sectors such as retail. 

A great share of Facebook user’s access it through their mobile phones. The growth in India has been rapid with the launch of 3G services and affordable GPRS handsets and data plans but it has not yet boiled down to the bulk of Indian users. To cater to this segment, Facebook is paying special attention to making Facebook accessible on cheaper and simpler mobile phones. Facebook announced that it would tie-up with mobile phone chip-maker, Mediatek through which they could make Facebook services accessible on low-cost handsets enabling a lot of users, especially Indian ones to access Facebook through a single button. Micromax already has a number of Facebook ready handsets, recently Vodafone also launched Facebook phone called ‘Vodafone Blue’ and it costs Rs. 4950.

Facebook also plans to introduce ‘Facebook Credits’ through which users can spend virtual currency across various games or applications they use on the website.

Facebook Credits enables fast and easy transactions across games on the social networking site and would benefit about 30 million Facebook subscribers in the country.

The users would be able to enter their payment information once and can buy, earn and spend safely across various games or applications they use on Facebook.


So lets sing along.. He's always on Facebook..