Significant changes in Algorithm by Google- Why is this happening now ????

Google changes its search Algorithm upto 500-600 times a year. Then what’s the Big Deal this time !!!

Is it a response to the likes of challenges faced from sites like Twitter and Facebook, to enable real-time news feed ?  Or is it that the news of Terrorist Attacks, Earthquakes and Floods are being first updated on Twitter and Facebook ?

(Remember the Mumbai Terror Attack, the Sikkim Earthquake, the sad demise of Jagjit Singh are some of the memories I can recollect while writing this article)

Google tried once before to create real-time search, in 2009, when it introduced google.com/realtime, a service that incorporated Twitter posts that Google paid Twitter to use. But that contract expired in July and the two companies could not agree on terms to renew it.

Times have changed now. For people who want the latest chatter about events happening now, Google directly competes with Facebook, Twitter and Bing, Microsoft's search engine, which, unlike Google, includes Twitter and Facebook posts in search results.

The new formula will affects search results globally but will not change ads that appear on Google, will bring up minutes-old results for recent events, like an unfolding news story. It will also understand that reviews from a few weeks ago are also useful, the company said.

The reason this is happening as Claimed by Company is “Some searches were yielding stale results. It is one of the biggest tweaks ever to Google's search algorithm, affecting about 35 percent of all searches” Google said last week that it aims to be more transparent about algorithm changes going forward

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. Google also says it is testing algorithm changes that will look more closely at ad-to-content ratio for the portion of a page that resides “above the fold.” Expect this to be a more critical signal in 2012.

But don’t you think that Google is being run by Indians, managerially and technically.

Even though Page and Schmidt are CEO and Executive Chairman of Big G, but still we can’t forget that it was Amit Singhal, an IIT Roorkey Graduate, who re-wrote the whole algorithm of Google Search Engine in 2000 which made Google the best in the industry.

Then, Nikesh Arora of BHU-IT is the Chief Business Manager; Vic Goundotra is the man behind the whole Google Plus… and, many many more. Search FAMOUS INDIANS WORKING IN GOOGLE for more details.

It is this very Amit Singhal a Google fellow who works on search, wrote in a blog post announcing the changes.

For a complete list of ten improvements from the past couple of weeks follow this link :

http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html