Hum log KHAATE-PEETE ghar ke log hai - Barista Lavazza now offers FREE INTERNET at its outlets !!!!

Food & Beverages is the next BIG thing after Movies and Social Networking among the Gen-next ( After all Hum log KHAATE-PEETE ghar ke log hai ).  Coffee ( Pronounced Caafee – south Indian Accent), obviously  takes the top-spot, especially with a number of Coffee outlets like Cafe Coffee Day, Barista etc. offering great ambience wherein you can  meet clients or just sit and work on your laptop without much worry over Just a Cup of Coffee. Their staff never bothers you !!!

So why should the Companies operating in this sector not Cash-in the spending Power of the so-called Gen-next…..!!!!

Even brands like Nescafe who already have a established market had to rope in actors like Deepika Padukone and Purab Kohli….the obvious thing only Karan Johar could play “UNCLE” to Deepika…

The most recent marketing strategy, probably to attract the growing number of Internet users in India (the last time I checked it was 100 million) is by Barista Lavazza….Barista Lavazza in association with Spectranet is all set to enable Wi-Fi connectivity across all its cafe’s and connect the fast moving consumer to the virtual world for free.

This is indeed a GREAT move and a perfect way to engage and attract more customers.

Mr. R. Shivshankar- Director, South Asia, Barista Lavazza said "The idea behind introducing Wi-Fi is to provide a value-added service to our customers by enabling them to relax and surf the net while they enjoy their coffee. The intent is to provide a truly enriching experience. Barista Lavazza is aggressively tapping into the social media space. Provision of Wi-Fi services at our cafés is part of the larger strategy that Barista Lavazza wishes to follow with an aim to achieve greater customer delight. We intend to bring synergy in the manner we operate not just in the traditional space but the digital medium as well"

Mr. Udit Mehrotra, Managing Director, Spectranet said "The web is now a routine part of everyday life. New Wi-Fi enabled portable devices are hitting the shops every day. Spectranet is taking the lead in enabling Wi-Fi hotspots across public places like Cafes, Malls, Airports etc. We are extremely pleased to partner with the leading global café chain in India, Barista Lavazza, enabling them to deliver hi-speed Wi-Fi to their customers. The service provides a simple and secure user experience, and of course comes FREE to the customer”

In 2008, CCD’s in some of their Cafe’s were offering Internet Access but it was chargeable. At that time it looked out of the world but later when I thought I realized that it was a nice idea, though CCD had discarded this initiative after some time

This new initiative by Barista Lavazza offering free internet would surely attract the younger crowd, especially because most of them now-a-days carry Smartphones which can carry out multitude of tasks on Internet.  This will also be a boon to professionals who need to work from outside office. Working professionals and businessmen alike are increasingly using Wi-Fi connectivity at commercial places making it the latest buzz among food chains while gaining popularity among students.

It is going to be interesting to see how other Cafe Chains like CCD’s react to this.  
But before that, the next time you happen to stop by for a cup of coffee at Barista Lavazza, switch on your Wi-Fi and experience high speed internet connection to get on with your work for FREE.

Finally, the growing Internet Population has made Companies offer “Internet in a MUG” courtesy  Barista Lavazza….

Have fun guys……Do share your opinions ….Food & Beverages is the next BIG thing after Movies and Social Networking among the Gen-next ( After all Hum log KHAATE-PEETE ghar ke log hai ).  Coffee ( Pronounced Caafee – south Indian Accent), obviously  takes the top-spot, especially with a number of Coffee outlets like Cafe Coffee Day, Barista etc. offering great ambience wherein you can  meet clients or just sit and work on your laptop without much worry over Just a Cup of Coffee. Their staff never bothers you !!!

So why should the Companies operating in this sector not Cash-in the spending Power of the so-called Gen-next…..!!!!

Even brands like Nescafe who already have a established market had to rope in actors like Deepika Padukone and Purab Kohli….the obvious thing only Karan Johar could play “UNCLE” to Deepika…

The most recent marketing strategy, probably to attract the growing number of Internet users in India (the last time I checked it was 100 million) is by Barista Lavazza….Barista Lavazza in association with Spectranet is all set to enable Wi-Fi connectivity across all its cafe’s and connect the fast moving consumer to the virtual world for free.

This is indeed a GREAT move and a perfect way to engage and attract more customers.

Mr. R. Shivshankar- Director, South Asia, Barista Lavazza said "The idea behind introducing Wi-Fi is to provide a value-added service to our customers by enabling them to relax and surf the net while they enjoy their coffee. The intent is to provide a truly enriching experience. Barista Lavazza is aggressively tapping into the social media space. Provision of Wi-Fi services at our cafés is part of the larger strategy that Barista Lavazza wishes to follow with an aim to achieve greater customer delight. We intend to bring synergy in the manner we operate not just in the traditional space but the digital medium as well"

Mr. Udit Mehrotra, Managing Director, Spectranet said "The web is now a routine part of everyday life. New Wi-Fi enabled portable devices are hitting the shops every day. Spectranet is taking the lead in enabling Wi-Fi hotspots across public places like Cafes, Malls, Airports etc. We are extremely pleased to partner with the leading global café chain in India, Barista Lavazza, enabling them to deliver hi-speed Wi-Fi to their customers. The service provides a simple and secure user experience, and of course comes FREE to the customer”

In 2008, CCD’s in some of their Cafe’s were offering Internet Access but it was chargeable. At that time it looked out of the world but later when I thought I realized that it was a nice idea, though CCD had discarded this initiative after some time

This new initiative by Barista Lavazza offering free internet would surely attract the younger crowd, especially because most of them now-a-days carry Smartphones which can carry out multitude of tasks on Internet.  This will also be a boon to professionals who need to work from outside office. Working professionals and businessmen alike are increasingly using Wi-Fi connectivity at commercial places making it the latest buzz among food chains while gaining popularity among students.

It is going to be interesting to see how other Cafe Chains like CCD’s react to this.  
But before that, the next time you happen to stop by for a cup of coffee at Barista Lavazza, switch on your Wi-Fi and experience high speed internet connection to get on with your work for FREE.

Finally, the growing Internet Population has made Companies offer “Internet in a MUG” courtesy  Barista Lavazza….

Have fun guys……Do share your opinions ….