Now buy “BHAAJI” on the Internet delivered to your Doorstep

Now buy “BHAAJI” on the Internet delivered to your Doorstep

The India Online Ecosystem has Entrepreneurs entering into a space where one can buy “BHAAJI” online and that too delivered at your doorstep. Online shopping in India is taking a new shape beyond the usual apparel or electronics items.

FMCG companies and retailers have started using the online medium not only for brand promotion but also for sales. a Cash-on-Delivery model would work better unlike other categories such as electronics and other big purchase items for which the consumers make advance payments.

It is probably the last big segment / sector that is still largely out of the online commerce ambit and represents the next big challenge.

Grocery has a very high share of wallet of the Customer. Also, with more and more people getting Employed, staying away from homes, online shopping is a better alternative to have Grocery delivered at your doorstep rather than asking Maids/Servants to shop for you. Similar models are already in existence, where small vendors carry grocery in a Cycle-rickshaw van serving a particular locality.

However, the Cost of Logistics,  the changing lifestyle, and “Touch & Feel factor” are the various challenges, the adaptability according to Indian Scenario by the Entreprenuers in the space might be interesting to look forward to.

These technology driven platform that enables your neighborhood kirana (grocery) stores to have an online store-front without disrupting the brands’ existing logistics, distribution & pricing mechanism, rather it seamlessly rides on the same.

 

Online Grocers in India

Bangalore-nammagroceries.com ( Present only on FB- Last post in March),atmydoorsteps.com ( Present on twitter and FB.Twitter last tweet in March but active on FB),towness.com ( not present on either )

Chennai-anytimegrocery.com ( not present on either ),chennaionlinegrocery.com ( not present on either )

Delhi - mygrahak.com (FB Page doesnt take to their page),aaramshop.com (FB,Twitter and LinkedIn - Active on all three ! )

Faridabad-easyration.com ( not present on either )

Gurgaon-groceryshop.in (only like plugin ),Farm2kitchen (twitter,facebook and Foursquare )

Hyderabad-vokav.com (present on twitter,FB and flickr - but not active)

Kolkata-mylocalbazaar.com (on FB but last post in June )

Mumbai-freshndaily.com (present on FB and active )

Clearly aaramshop and farm2kitchen emerges as winners when their activity in social media space is concerned !